Human centered design

When A/B testing, each version has a single difference compared to the other. You determine which version performs best based on pre-determined objectives or key performance indicators like the number of clicks, time on page, or conversion rate.
‍
You can use every element of your design for an A/B test. However, the most common ones are colors, headers, calls to action, images, and layout structure. A/B testing is a great way to get instant feedback and can be repeated as often as needed.

Why you should do an A/B testing?

The aim of doing A/B testing is to optimize the design of your product. When you do, it can help you achieve business goals quicker while creating a more user-friendly product.

Instead of doing countless usability tests that require a lot of money and time, you can leverage the traffic you already have to reach the same outcome. It's just quicker and cheaper to do.

Similar