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A
A/B Testing
/eɪ biː ˈtɛstɪŋ/
Comparing two versions of a design or web page to see which one performs better.
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Accessibility
/ækˌsɛsəˈbɪlɪti/
Designing products to be usable by people with the widest range possible of abilities, within the widest range possible of situations.
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Accent
/ˈæksənt/
Referring to color, typography, or other design elements used to draw attention to particular parts of a design.
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Affordance
/əˈfɔːrdəns/
Characteristics of an object that hint at how it should be used intuitively.
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Alignment
/əˈlaɪnmənt/
Basic design principle that dictates how elements should be lined up to create clean, efficient, and visually appealing designs.
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Auto Layout
/ˈɔːtoʊˈleɪaʊt/
A feature in design programs (e.g., Figma) that automatically resizes and/or arranges elements according to defined rules.
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B
Bootstrap
/ˈboʊtˌstræp/
One of the most popular HTML, CSS and JS frameworks for developing responsive web pages and apps.
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Button
/ˈbʌtn/
Interactive design element that guides users towards a particular interaction or command.
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C
Call to action
/kɔːl tuː ækʃən/
Design element that prompts a user to take a specific action.
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ChatGPT prompts
/ˈtʃæt.dʒiː.pɪ.tiː prɒmpts/
Design element that prompts a user to take a specific action.
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CMYK
/siːɛmwaɪkeɪ/
Short for cyan, magenta, yellow and key (black), a color model used in color printing.
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Cognitive load
/ˈkɒgnɪtɪv loʊd/
Amount of mental processing power needed to use a product.
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Component
/kəmˈpoʊnənt/
Stand-alone elements of a design that can be reused across multiple pages or screens.
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Competetive analysis
/kəmˈpɛtɪtɪv əˈnalɪsɪs/
Analysis of competitors that helps designers understand industry standards and identify opportunities for the product to stand out.
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Concept
/ˈkɒnsɛpt/
General idea or understanding of something, often serves as the backbone of the product's design.
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Customer Experience
/ˈkʌstəmər ɪkˈspɪəriəns/
The entirety of interactions a customer has with a company.
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Customer Journey
/ˈkʌstəmər ˈdʒɜːrni/
Narrative of a user's experience with a product, from initial contact to final interaction.
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D
Dark Patterns
/dɑːrk ˈpætərnz/
Deceptive UX techniques intended to trick users into taking actions they might not normally do.
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Data Analysis
/ˈdeɪtə əˈnalɪsɪs/
Process of inspecting, cleansing, transforming, and modeling data to discover useful information which informs conclusions and decision-making.
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Design sprint
/dɪˈzaɪn sprɪnt/
A five-step method for solving big problems and testing new ideas, borrowing elements from design thinking.
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Design system
/dɪˈzaɪn ˈsɪstəm/
A collection of reusable components, guided by clear standards, that allows for many different teams to design and develop in harmony.
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Design thinking
/dɪˈzaɪn ˈθɪŋkɪŋ/
A problem-solving approach that encourages a focal point on the user, creativity in ideation, iterative prototyping, and testing in real-world contexts.
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Desk research
/dɛsk rɪˈsɜːrtʃ/
Gathering and analyzing information that is already available to answer your research questions.
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Double diamond
/ˈdʌbl ˈdaɪəmənd/
A model of the design process, expressing the path from discovering an issue, to defining an idea, to developing a response, to delivering a solution.
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E
Effectiveness of system
/ɪˈfɛktɪvnəs əv ˈsɪstəm/
An evaluation of how well a system or procedure accomplishes the intended goals.
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Effectivity of system
/ɪˌfɛktɪˈvɪti əv ˈsɪstəm/
A term often used interchangeably with 'effectiveness', quantifying the ability to achieve a desired effect.
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F
Facilitator
/fəˈsɪlɪteɪtər/
Collecting original data directly, typically through interviews, observations or surveys in a natural or real-world environment.
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Field research
/fiːld rɪˈsɜːrtʃ/
Collecting original data directly, typically through interviews, observations or surveys in a natural or real-world environment.
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Figma
/ˈfɪgmə/
A vector-based tool developed primarily for user interface and UX design, but also used for creating other types of digital graphics.
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Fold
/foʊld/
Collecting original data directly, typically through interviews, observations or surveys in a natural or real-world environment.
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G
Gradient
/ˈgreɪdiənt/
A gradual blend of two or more colors or different levels of light and dark.
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Grid
/grɪd/
A system of intersecting lines (vertical, horizontal, and angular) used to structure content in a design.
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Growth strategy
/groʊθ ˈstrætədʒi/
A system of intersecting lines (vertical, horizontal, and angular) used to structure content in a design.
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H
Heatmap
/ˈhiːtmæp/
Represents a product's design at a detail level close to completion, providing a realistic view of its functionality.
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Hero section
/ˈhiroʊ ˈsɛkʃən/
The major section placed at the top of a webpage, often containing key content aimed towards the first engagement of a user.
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High fidelity
/haɪ fɪˈdɛlɪti/
Represents a product's design at a detail level close to completion, providing a realistic view of its functionality.
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HotJar
/ˈhɒtʒɑːr/
A question-asking method used during the ideation phase of a design thinking process to explore innovative ideas.
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How might we
/haʊ maɪt wiː/
A question-asking method used during the ideation phase of a design thinking process to explore innovative ideas.
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Human-centered design
/ˈhjuːmənˈsɛntərd dɪˈzaɪn/
A creative approach to problem solving that starts with people and ends with innovative solutions tailored to their needs.
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I
Information architecture
/ˌɪnfərˈmeɪʃən ˈɑːrkɪˌtɛktʃər/
The art and science of organizing and labeling websites and apps to support usability, discoverability, and effective communication.
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Icon font
/ˈʌɪkɒn fɒnt/
The art and science of organizing and labeling websites and apps to support usability, discoverability, and effective communication.
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Icomoon
/ˈʌɪkoʊmuːn/
The art and science of organizing and labeling websites and apps to support usability, discoverability, and effective communication.
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K
Kerning
/ˈkɜːrnɪŋ/
The process of adjusting the spacing between characters in a proportional font, often to achieve a visually pleasing result.
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L
Landing page
/ˈlændɪŋ peɪdʒ/
A standalone web page distinct from the main website that has been designed for a single focused objective.
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Leading
/ˈlɛdɪŋ/
The space between lines of type, which can affect readability. It's typically measured from baseline to baseline.
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Lean UX
/liːn juː ɛks/
A user-experience-centered methodology that consists of a constant cycle of designing, testing and iterating upon a product.
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Lorem Ipsum
/ˈloʊrəm ˈɪpsʊm/
Placeholder, 'dummy' or 'greeking' text that's used in publishing and design to fill up space and visualize what real content would look like.
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Low fidelity
/loʊ fɪˈdɛlɪti/
Refers to the level of details in a design prototype or concept, often offering a bare-bones presentation of key ideas.
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M
Mental model
/ˈmɛntəl ˈmɑːdəl/
A person's intuition of how something works based on their past experiences, perceptions, and reasoning.
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Mockup
/ˈmɑːkʌp/
A model or replica of a machine, structure or system used for instructional or experimental purposes.
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P
Paper prototyping
/ˈpeɪpər ˈproʊtəˌtaɪpɪŋ/
A method where designers replicate an interface using paper and pen, in order to get feedback and make early usability evaluations.
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Persona
/pərˈsoʊnə/
Fictional characters created to represent different user types that might use a product/service in a similar way.
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Prototype
/ˈproʊtəˌtaɪp/
An early sample, model, or release of a product built for testing a concept or process.
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Q
Qualitative user test
/kwɒˈlɪtətɪv ˈjuːzər tɛst/
A testing method that uses a small number of respondents to gain insights into behavior patterns and users’ opinions of a product.
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Quantitative user test
/ˈkwɒntɪtətɪv ˈjuːzər tɛst/
A testing method that relies on statistics and measurements using a larger number of respondents to provide insights into user behavior.
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R
Rapid prototyping
/ˈræpɪd ˈproʊtəˌtaɪpɪŋ/
An approach to design that makes web pages render well on a variety of devices and window or screen sizes.
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Raster
/ˈræstər/
Images made up of individual colored pixels that together create a picture.
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Responsive design
/rɪˈspɒnsɪv dɪˈzaɪn/
An approach to design that makes web pages render well on a variety of devices and window or screen sizes.
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RGB
/ɑːrdʒiːbiː/
A color model used mainly for digital purposes, that combines red, green, and blue light in various ways to reproduce a wide array of colors.
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S
Sans Serif Font
/ˈsænz ˈserɪf fɒnt/
A style of typeface that lacks the small features called "serifs" at the end of strokes.
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SCRUM
/skrʌm/
A style of typeface that lacks the small features called "serifs" at the end of strokes.
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SEO optimization
/ˌɛsoʊ ˌɒptɪmʌɪˈzeɪʃən/
A style of typeface that lacks the small features called "serifs" at the end of strokes.
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Serif Font
/ˈsɛrɪf fɒnt/
A style of typeface that includes small lines or strokes attached to larger strokes in characters and symbols.
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T
Test participant
/tɛst/ /pɑːrˈtɪsɪpənt/
In typography, it refers to the amount of space between a group of letters to affect density in a line or block of text.
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Tracking
/ˈtrækɪŋ/
In typography, it refers to the amount of space between a group of letters to affect density in a line or block of text.
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U
Usability heuristics
/ˌjuːzəˈbɪlɪti hjʊəˈrɪstɪks/
The process of evaluating a product or system's usability by having real users perform specific tasks and studying their interactions.
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Usability testing
/juːˌzeɪbɪˈlɪti tɛstɪŋ/
The process of evaluating a product or system's usability by having real users perform specific tasks and studying their interactions.
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User Experience
/ˈjuːzər ɪkˈspɪəriəns/
The overall experience a user has with a product, system, or service, including its ease of use and how pleasing it is to use.
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User Interface
/ˈjuːzər ˈɪntərfeɪs/
The series of screens, pages, buttons, and other visual elements that enable a person to interact with a product or service.
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User flow
/ˈjuːzər floʊ/
A representation of the path a user can follow, either linear or non-linear, to complete a task within a product.
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Userlytics
/ˈjuːzərˈlitɪks/
A representation of the path a user can follow, either linear or non-linear, to complete a task within a product.
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Usermoves
/ˈjuːzərmuːvz/
The issues that users encounter that prevent them from accomplishing their goals with a product.
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Userzoom
/ˈjuːzərzuːm/
The issues that users encounter that prevent them from accomplishing their goals with a product.
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User pain points
/kɑrd ˈsɔrtɪŋ/
The issues that users encounter that prevent them from accomplishing their goals with a product.
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UX optimization
/juː ˈɛks ˌɒptɪmʌɪˈzeɪʃən/
Investigating users and their requirements, in order to add context and insight into the design process.
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UX research
/juː ɛks rɪˈsɜːrtʃ/
Investigating users and their requirements, in order to add context and insight into the design process.
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V
Value proposition canvas
/ˈvæljuː ˌprɒpəˈzɪʃən ˈkænvəs/
Graphics made from mathematical curves and points, which retain their sharpness regardless of how much they are resized.
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Vector
/ˈvɛktər/
Graphics made from mathematical curves and points, which retain their sharpness regardless of how much they are resized.
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Vertical Rhytm
/ˈvɜːrtɪkəl ˈrɪðəm/
A concept in typography that involves the arrangement of text in a way that makes the flow of reading more comfortable.
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W
Web builder
/wɛb/ /ˈbɪldər/
The unmarked space between different elements of a design.
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Wireframe
/ˈwaɪərˌfreɪm/
A two-dimensional illustration of a webpage's interface, often used to plan the layout and functionality of a site.
