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Typography is the art of arranging type to make written language legible, readable, and appealing. It involves font selection, size, layout, and color. From logos and branding to digital communication, typography plays an essential role in effective message delivery. On this page, we delve into this critical aspect of design and aim to bring the power of effective typography to your fingertips.
Kerning
/ˈkɜːrnɪŋ/
The process of adjusting the spacing between characters in a proportional font, often to achieve a visually pleasing result.
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Leading
/ˈlɛdɪŋ/
The space between lines of type, which can affect readability. It's typically measured from baseline to baseline.
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Sans Serif Font
/ˈsænz ˈserɪf fɒnt/
A style of typeface that lacks the small features called "serifs" at the end of strokes.
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Serif Font
/ˈsɛrɪf fɒnt/
A style of typeface that includes small lines or strokes attached to larger strokes in characters and symbols.
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Tracking
/ˈtrækɪŋ/
In typography, it refers to the amount of space between a group of letters to affect density in a line or block of text.